Fundraising is easier than you think! You will be surprised at how generous people can be when you are asking them to support a cause that is important to you. Everyone has been touched by cancer in some way and your donors will be happy to know that every dollar you raise goes directly to funding the very best pancreatic cancer research. Thanks to your efforts, we are making progress in the fight against this devastating disease.
Fundraising 101- Getting Started
So you’ve set up your fundraiser and are excited to get started! What next? Here is a quick list of things you can do—and resources available to you—to jumpstart your efforts. You can find all of the resources listed below, and more, in your Supporter Dashboard.
Tell Your Story
People are emotional beings and respond to stories that touch their heart. Personalize your fundraising page, draft compelling emails and social media posts, and be confident in telling your story. As any successful fundraiser will tell you, telling your story is the best way to inspire others to donate. Need help on crafting your story? Here are some resources to help guide you:
Make a List
Take a moment to draft a list of everyone that you’d like to reach out to. Decide whether you’re asking for donations, recruiting for your team, or trying to gain sponsors for your event. Check out Telling Your Story for more ideas on who to ask.
Connect with Your Community
Sharing your story is a crucial aspect of fundraising but it will only work if people actually hear your story. Using a variety of methods to communicate like email, Facebook, Twitter, texts, letters and phone conversations, is important. Think about how you typically interact with your potential donors and then start out by reaching out to them in that way.
Offer Regular Updates
Make all of your supporters aware of your progress. Not only is this a way of showing people what you’re doing and what they’re supporting, it also acts as a reminder to those who have yet to donate.
Don’t be afraid to send updates that don’t tie directly back to your fundraising progress. It’s ok to share your PC story, Lustgarten research updates, and information on the event you’re hosting or the training you’re doing if you are participating in an athletic event.
Say “Thank You”
The final, and crucial, step is thanking your donors. Send a thank you note to everyone who donated. Recognizing people’s generosity lets them know how much their support means to you and may increase
Using Social Media
Did you know that the average person checks Facebook a whopping 14 times a day? A recent Pew poll found that 70% of people engaged with Facebook on a daily basis, with 45% engaging several times a day. With numbers like that, it’s clear that social media is a great way to connect with potential donors, recruit for your team fundraiser, or garner interest for your upcoming community event. Use the tips and tricks below to get the most out of Twitter, Instagram, Facebook, LinkedIn and more!
Tell Your Story and Make it Personal
Use the power of storytelling to share your message. Take people on a journey with images, heartfelt stories and videos. Talk about the impact pancreatic cancer has had on your life—or the life of your loved one. Don’t be afraid to share the good, the bad and the ugly. People tend to engage with honest, open dialogue; so let them feel your passion. Let people know the difference their donation or participation will make in the lives of everyone affected by pancreatic cancer.
Leverage Your Networks
You can use YouTube, Twitter, Facebook, Instagram, Instagram Stories, LinkedIn, TikTok and even Snapchat to share your story far and wide. Did you know that the average person has 250 followers on Twitter and 338 friends on Facebook? Tap into those networks for fundraising or recruiting! You’d be surprised by how many people may be interested in supporting you.
Post Where Your Network Is
Look at who you think is most likely going to donate to you—and pay attention to the platforms they use. Most people likely frequent Facebook and one or two other platforms. Always keep in mind that it’s not just about where YOU are, it’s where your potential donors are.
Make Your Messages Shareable
Use hashtags on platforms like Twitter and Instagram to get more eyes on your content. It can also help you engage people who have similar interests. Have a relatable message with a clear request and be sure to share the link to your fundraising page. Remember to tag your friends, family and online community in your posts and encourage them to share your message on their platforms, too.
Post Often & at The Right Time
Post regularly on your social channels—and at the right times to maximize reach. When is the right time? Whenever your contacts are active online! For many people that will be Friday through Sunday, but nothing is set in stone. It’s also important not to make an “ask” every time. Provide updates on your fundraising efforts or share some inspiring news related to pancreatic cancer research. Did you know that 42% of donors don’t give on their first visit to a fundraising page? These messages will act as gentle reminder for those who have yet to make a donation.
Let Us Make it Easy for You
Lustgarten gives you the tools to make fundraising simple—and successful! You can easily share your story, your fundraising progress, and your fundraising page directly from your Supporter Dashboard. We also have images you can post or use as inspiration to come up with your own. Have fun with it!
Hashtags are important to help people find your posts, but you need to know which ones to use to attract the right audience. For platforms like Twitter, try keeping your hashtag use to two per post. While for Instagram, you can use up to 30, but best practices recommend somewhere between 6-11. Some hashtags you may wish to include in your posts are: #pancreaticcancer #pancreaticcancerawareness #pancreaticcancerresearch #pancreaticcancercommunity #LustgartenFoundation
Tag the Lustgarten Foundation
We want to see how you’re getting the message out, so remember to tag us in your posts! Use our handle in your post on the following platforms: Facebook, Instagram, Twitter: @LustgartenFDNLinkedIn: @the-lustgarten-foundation
Ways to Share Your Fundraiser
Once you have updated your fundraising page with your story and ready to share why you are raising funds for pancreatic cancer research, there are a number of ways to reach your community of potential donors.
Social media: There are links in your Supporter Dashboard to help make sharing your story and fundraising progress a snap! Facebook is always a great vehicle for quickly getting your story out to your network. And don’t forget about Twitter, Instagram and LinkedIn as well.
Email: Email is a great way to get your story out to many people at once. And, it’s easy to include a link to your fundraising page!
Create a video: If a picture tells 1,000 words, a video tells 10,000! You can upload your video to your fundraising page and to websites like YouTube.
Mail: Who doesn’t love getting mail? Write a personal letter to share your story and your fundraising plan. This works especially well with people who are not on social media and/or don’t check their email regularly.
Call or text: These days our cell phones are always nearby. Take advantage of that fact!
Be creative! Don’t be afraid to really think outside of the box and come up with new—and fun—ways to connect with your community.
How to Raise $500 in 10 Days
The key to success is simple—you just need to ask! Tell your friends, family, and colleagues why you want to help Lustgarten Foundation raise critical funds and awareness for our mission. And be sure to remind them 100% of their donations go directly to pancreatic cancer research.
DAY 1 Set up your fundraising campaign page and explore all the tools available in your Supporter Dashboard. Then make your own donation to really kick things off!
DAY 2 Ask three family members to donate $25 or more.
DAY 3 Hit up 5 friends to donate $20 each. Your Supporter Dashboard is a great resource for sample fundraising messages that you can use if you need some help asking for support.
DAY 4 Get social! Share your page on your favorite social media site. Once you get the word out, you’ll be surprised at who will support you—a high school friend, a college roommate, or a former co-worker.
DAY 5 Ask a business that you regularly frequent to donate $25. If they can’t donate cash ask if they’d be willing to donate a gift card you can use as a raffle or incentive for your donors.
DAY 6 Ask five co-workers to sponsor you for $20 each (or a weeks’ worth of latte’s) See if your company offers a matching gift program to really drive up your donations.
DAY 7 Speaking of your employer, why not request a company contribution of $100 or more? Lustgarten has a great sponsorship packages for our events!
DAY 8 Choose five people from your gym, your child’s school, or local community group and ask for a donation of $10 each.
DAY 9 Ask someone whose cause you have supported for $25 or more. That’s the beauty of giving!
DAY 10 Send a fun campaign update to everyone you’ve reached out to who has yet to donate. Showing them the progress you are making as a friendly reminder to show their support.
Before you know it your campaign will be on it’s way to hitting $500!