Tools

Six Easy Fundraising  Tips

Fundraising is easier than you think! You will be surprised at how generous people can be when you are asking them to support a cause that is important to you. Everyone has been touched by cancer in some way. And, your donors will be happy to know that every dollar you raise goes directly to funding the very best pancreatic cancer research. Thanks to your efforts, we are making progress in the fight against this devastating disease.

1. Get the ball rolling

Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution. It also demonstrates your commitment to the cause. By making a self-donation, others will be more likely to support you, or even join you in walking and fundraising.

2. Add your why to the email

We’ve put together an email template you can use right from your fundraising page. The most important thing you can add to this message is why you are fundraising. Let your family and friends know why you are fundraising for pancreatic cancer research. Your personal story is what people care about most!

3. Start with your close contacts

It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then use the email template you customized to reach all of your other contacts.

4. Now move to social media

Once you’ve sent your first batch of emails out, it’s time to turn to social media.
One of the best strategies to use on both Facebook and Twitter is tagging and thanking people that have already donated while you are asking for new donations. This spreads your message further and lets the people you are asking know that people are already getting behind you.
We’ve crafted some suggested Facebook and Twitter posts for you, but the best ones are written by you. Don’t forget to include a photo and a link to your fundraising page. And, you can embed the link into your Instagram profile as well.

Facebook:

Supporting pancreatic cancer research is important to me! I just registered for the Lustgarten Foundation’s Pancreatic Cancer Research Walk. 100% of every donation goes directly to pancreatic cancer research. Will you donate to my campaign?
Pancreatic cancer is a devastating disease. I am supporting groundbreaking pancreatic cancer research by walking in the Lustgarten Foundation’s Lustgarten Foundation’s Pancreatic Cancer Research Walk. 100% of every donation goes directly to pancreatic cancer research. Will you donate to my campaign? (Link to page)
Research is the only way to put an end to pancreatic cancer. I just registered for the Lustgarten Foundation’s Pancreatic Cancer Research Walk. 100% of every donation goes directly to pancreatic cancer research. Will you donate to my campaign? (Link to page)

Twitter:

I just registered for the Lustgarten Foundation’s Pancreatic Cancer Research Walk where100% of every donation goes directly to research. Will you donate to my campaign? @lustgartenFDN (link to page)
Pancreatic cancer devastates families. I am walking in the Lustgarten Foundation’s Pancreatic Cancer Research walk to support research. Every dollar I raise goes directly to research. Please donate! @lustgartenFDN (link to page)
I am walking to help put an end to pancreatic cancer. I just registered for the Lustgarten Foundation’s Pancreatic Cancer Research Walk. Will you donate to my campaign? @lustgartenFDN (link to page)

5. Reengage with email

Don’t hesitate to send a follow up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people updated on your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone.

6. Continue thanking and updating social media

You can never say thank you enough! As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal. And, be sure to thank people again after the walk.

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